Designing the experience
Working with Unfold, an audit of the current website was carried out alongside research of their customer profiles, analytics and business objectives. A series of interviews were set up with their users where new ideas, pain points and experiences using the site were discussed.
User flows and sitemaps were created to determine the most frictionless paths users could take through the site to achieve their goals and a wireframe prototype was created and tested with a second set of users.
Feedback from the user testing was used to design new templates to update and improve the experience of shopping online with Good Sixty.
Particular attention was paid to the checkout, the unique purchasing model meant users could purchase from different retailers with deliveries consolidated by Good sixty.
Ensuring transparency across each stage of the checkout without causing confusion and making the process as short and possible was crucial in keeping users informed and assured at each stage.
The model Good Sixty uses location based and availability of products and delivery options are postcode dependant. Particular attention needed to be paid to what was available to users and any delivery / cost implications.
Market places needed their own landing pages and entry points, offering users options to shop at some of the most iconic markets in the UK from their own home.