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Cruise.co.uk
Design for a cruise ship e-commerce site
A website redesign to address some key usability issues and improve conversion
- Deliverables
- Design
- eCommerce
- Agency
- 3sixty
- Client
- Cruise.co.uk
![Cruise ship](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fheader_image_cruise.png&w=2048&q=75)
![Ocean background](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fcruise-bg-1920x910.jpg&w=3840&q=75)
Designing the experience
Working with 3Sixty, parameters for a redesign were decided based on ongoing user experience research and business objectives.
A flexible design system was needed that could cope with the different amounts and types of content with a focus on keeping the overall look and feel clean, friendly and maintaining Cruise.co.uk’s brand values throughout.
![Homepage design of cruise.co.uk](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fcruise_screens.png&w=3840&q=75)
![Homepage navigation](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fcruise_screens_2d.png&w=3840&q=75)
![designs for the date picker](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fcruise_screens_3.png&w=3840&q=75)
![Cruise information page](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fcruise_screens_2c.png&w=3840&q=75)
![Design fro cruise search results page](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fcruise_screens_2b.png&w=3840&q=75)
![Design for cruise promotional cards](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fcruise_screens_2.png&w=3840&q=75)
![Cruise.co.uk mobile designs](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fmobiles.png&w=3840&q=75)
![Design for cruise options](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2023%2F06%2Fcruise_screens_2a.png&w=3840&q=75)