London insurance life
Promoting careers in insurance
A site developed with the London Market group, aimed at school leavers that promotes careers in the London insurance market with a focus on the range and variety of different insurance specialities
- Deliverables
- Design
- Development
- Illustration
- User experience
![London insurance life logo detail](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2022%2F12%2Fheader_image_lil.png&w=2048&q=75)
Everything in life carries risk.
The site was developed with the London Market group, it needed a vibrance and energy not typically associated with insurance that would help position a job in insurance as a desirable career path.
Research into similar initiatives across different sectors and an audience primarily comprised of younger people leaving school or looking at options to specialise resulted in a wireframe and sitemap used to validate the proposal and create clarity around the sites objectives.
![London insurance life homepage](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2022%2F12%2FLIL-case-study-4.png&w=3840&q=75)
![London insurance life page designs](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2022%2F12%2FLIL-case-study-2.png&w=3840&q=75)
![London insurance life mobile designs](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2022%2F12%2Fmobiles-1.png&w=3840&q=75)
Illustrations
Specialist Insurance is diverse and covers lots of different areas, A simple line based illustrative style was used to create consistent way to illustrate the different areas.
![London insurance life illustrations](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2022%2F12%2FLIL-case-study-3.png&w=3840&q=75)
Social media
Instagram was identified as a popular channel to communicate with the target audience and it was important that the communication was consistent in quality and matched the sites branding. A set of instagram templates were created for the social media manager to use as a basis for their posts
![](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2022%2F12%2FInsta-snaps.png&w=3840&q=75)
![](/_next/image?url=https%3A%2F%2Fadmin.djgd.co.uk%2Fwp-content%2Fuploads%2F2022%2F12%2Finsta_templates.png&w=3840&q=75)