Everything in life carries risk.
The site was developed with the London Market group, it needed a vibrance and energy not typically associated with insurance that would help position a job in insurance as a desirable career path.
Research into similar initiatives across different sectors and an audience primarily comprised of younger people leaving school or looking at options to specialise resulted in a wireframe and sitemap used to validate the proposal and create clarity around the sites objectives.
Specialist Insurance is diverse and covers lots of different areas, A simple line based illustrative style was used to create consistent way to illustrate the different areas.
Instagram was identified as a popular channel to communicate with the target audience and it was important that the communication was consistent in quality and matched the sites branding. A set of instagram templates were created for the social media manager to use as a basis for their posts