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Chapter one
Branding and site design for early-stage venture fund
Chapter One, an early-stage venture fund, had outgrown their branding and needed something that more accurately conveyed who they were with a focus on creating something unique within their market and centred on the website as both the main touchpoint and most important component of their marketing collateral.
- Deliverables
- Branding
- Design
- Client
- Chapter one
- Working with
- Hambly Freeman
Design and strategy
Design concepts looked at the way we could integrate ideas of stories and narratives, through the interplay of lines and and shapes create interesting storytelling dynamics, or more abstract animations that referenced ‘sheafs’ of paper. Visually we explored using visual cues common to books, including a stark simplicity, justified text, a page by page layout and book type illustrations,
