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BMW innovation lab

Website for BMW's in house start-up accelerator

BMW Innovation Lab offers startups the opportunity to test their solutions in a live customer environment, as well as, dedicated mentorship from BMW UK’s senior management and external experts, access to investment and a collaborative working environment at the UK HQ in Farnborough.

User experience
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BMW car rear shot

Design and development

A site for the first in a series of programmes to help BMW in the discovery and aid of startups in the automotive sector.

BMW innovation lab page designs

Interactive timeline

As the programme progressed, it was necessary to show the progress timeline of several overlapping cohorts, to achieve this several options were explored and a gantt chart style of timeline was shown to be the most effective at showing the user their position within the overall length of the programme and separating each sprint into clearly organised chunks of information all updateable via the WordPress CMS.

BMW innovation lab timeline design
BMW innovation lab mobile designs